Hi 👋 let's chat.

Hi 👋 let's chat.

Hello, I'm Ana 👋

Hello, I'm Ana 👋

About

Based in Porto, Portugal, I am a designer with over 8 years of experience in crafting user-centric experiences in design. My approach blends graphic and digital product design, focusing on transforming complex problems into intuitive, streamlined solutions that resonate across cultures and borders. I specialize in UX/UI design, prototyping, wireframing, and fostering collaboration with diverse teams. A crucial part of my role involves leading and managing design teams, ensuring we achieve cohesive and innovative outcomes through effective coordination and shared vision.


My work at Gen Design Studio, Tekzenit, and CSG has sharpened my skills in aligning user experience with business objectives in sectors ranging from telecom to finance. My work with Onda Studio and as a freelancer revolves around the dynamic web3 space. I am passionate about creating solutions that bridge the gap between complex problems and aligned, user-friendly interfaces, regardless of the industry.


Away from my design endeavors, I find inspiration in nature, travel, and exploring diverse cultures. These experiences enrich my perspective and drive my passion for taking on design challenges that foster innovation and transformative solutions, both for startups and large enterprises. Rooted in Porto and engaged globally, I am committed to pursuing design opportunities that catalyze change and growth.

Linkedin

Ongoing

UI/UX Designer Sr as a Freelancer

2022-Present

Focus on web3 industry projects, successfully designing projects from landing pages, websites to full digital experiences for companies like Wall ID, Xonai, and KPMG.

Leverage expertise in user-centered design and web design tools to create engaging and functional digital solutions.

Lead Digital Product Designer at Onda Studio

2023-Present (Freelancer)

Enhanced the look and feel of digital products and led projects to improve the online presence and digital strategy of various web3 companies, including Cubist, Banyan, Co:Create, Filecoin and Dropps.

Lead UI/UX Designer at Kadnse

2022

Lead the development of brand naming, conceptual strategy, and website design. Aligned design outputs with strategic brand vision and identity. Designed 3D assets for the digital presence of the brand.

Past Experience

Digital Product Designer Sr at CSG

2020-2022

During my time at CSG, I was deeply involved in enhancing customer experiences and improving product design, contributing significantly to the company's service offerings in the telecommunications and finance sectors. My role encompassed various facets of digital product design, from user experience (UX) and user-centered design to information architecture and mobile design. Key highlights and contributions include:

  • Managing the design work for several projects, ensuring that the design vision was maintained and executed effectively. This involved overseeing the design process, coordinating with team members, and ensuring that deliverables met the highest quality standards.

  • Presenting design work to stakeholders, including executives and clients. This involved explaining design choices, demonstrating progress, and incorporating feedback to ensure that the final product aligned with both user needs and business goals.

  • Conducting heuristic evaluations for several projects to identify usability improvements.

  • Providing creative ideations to tackle identified pain points in the discovery phase.

  • Redesigning billing statements to enhance customer understanding and reduce inbound calls.

  • Reimagining and redesigning the experiences of multiple CSG products to increase productivity and enhance client experiences.

  • Creating innovative products by anticipating customer needs, identifying market trends, and utilizing in-depth research for informed decision-making.

  • Collaborating with multidisciplinary teams across strategy, advisory, product management, and engineering.

  • Co-developing the CSG Bill Explainer Product, encompassing journey maps, user stories, benchmarking, user flows, wireframes, and UI/UX design compositions. Additionally, I coordinated closely with the development team to ensure seamless implementation.

  • Serving major clients in the telecommunications and finance sectors, such as Sparklight, Breezeline, Eastlink, Altice PT, Lebara, MTN, Omantel, Telenor, YouSee, Nuuday, Singleview, GoodSam, Dish, Deutsche Telecom, Midco, Sparklight, Telkom, American First Finance, and U.S. Bank.

Digital Product Designer Sr at Fünf Design Studio

2020-2021 (Freelancer)

As a freelance digital product designer at Fünf Digital Design Studio, I contributed to various digital product design projects, with a focus on enhancing user experience and interface design. My role included:

  • Designed user-friendly and intuitive landing pages for Lane Axis.

  • Developing engaging product pages for Shopyflow, which were used as demos to showcase the product's capabilities.

Digital Product Designer at Tekzenit, Inc.

Digital Product Designer at Gen Design Studio

2017-2019 / 2019-2020

During this period, my work spanned both digital product design and graphic design, with projects for a variety of companies. Gen Design Studio was acquired by Tekzenit in 2019, and acquired by CSG in 2020.

Key highlights and collaborations include:

  • Designed design systems and product flows for Bharti Airtel.

  • Worked on both graphic and digital design projects for Origen Animal Genetics, Cedivet, Bilt Engineering, and Cubo Pods.

  • Co-designed a wine label for Gigo and worked on projects for Casal de Ventozela.

Graphic Designer at Studio Andrew Howard

2017-2019

Key Responsibilities and Achievements

  • Co-designed exhibition and editorial elements for "O Portugal de Emilio Biel" in collaboration with Andrew, under his art direction.

  • Contributed to both the visual and editorial design, blending these elements to create a cohesive narrative for the exhibition and its accompanying book.

  • Gained experience in collaborative design processes, working under established art direction to deliver cohesive design work.

Graphic Designer Senior at Raquel Rei

2016/2017/2022/2023 - Regular Collaborations

Key Responsibilities

Achievements

  • Contributed to the creation of cohesive brand identities for various businesses.

  • Demonstrated versatility in design across different sectors, including hospitality, retail, and textiles.

  • Played a key role in collaborative projects, effectively co-designing and implementing brand strategies.

Designer & Project Manager at We Came From Space

2014-2017

Key Responsibilities and Achievements

  • Managed a broad range of responsibilities, encompassing design, project management, and administrative tasks.

  • Actively involved in the development and execution of projects within a Research and Knowledge Exchange Platform focused on design and art activities.

  • Demonstrated versatility by effectively handling multiple roles, from creative design to operational management.

  • Contributed significantly to the platform's success by integrating design principles with research and knowledge exchange.